Current:Home > MarketsThe happiest country in the world wants to fly you in for a free masterclass -Wealth Evolution Experts
The happiest country in the world wants to fly you in for a free masterclass
View
Date:2025-04-18 01:28:12
Finland, which has held the title of happiest country for six years running, is now looking to teach the rest of the world a thing or two.
The Nordic country is hosting a four-day happiness masterclass in June, and its tourism board says 10 lucky applicants will get to go for free. Others will be able to study (and hopefully cheer) up virtually when it later becomes available online.
"A question we often get is: 'How are you so happy?'" Heli Jimenez, senior director of international marketing at Business Finland, said in a statement. "We believe Finnish happiness stems from a close relationship with nature and our down-to-earth lifestyle: it's not some mystical state, but a skill that can be learned and shared."
Finland is marketing itself as uniquely positioned to take on the challenge, having just clinched the top spot in the World Happiness Report yet again (the U.S., in contrast, is ranked 15th).
Happiness and well-being can be measured in many ways, including through people's own reported satisfaction with their lives, as researchers note. The World Happiness Report focuses on six factors to help explain it: social support, income, health, freedom, generosity and absence of corruption.
Finnish tourism authorities have a few ideas for why people there are consistently so content, including low levels of crime and corruption, efficient public services and access to nature.
Now they want to "help people find and master that Finnish state of mind" — saunas and pine forests included.
"We've chosen the best coaches, one of the most breath-taking resorts in Finland, and a time in the early summer amid the beautiful Finnish nature for our masterclass," Jimenez says. "We feel it's a really unique opportunity to discover something wonderful and valuable: anyone curious should definitely apply."
What the class entails
The happiness crash course will be divided up into four main themes — food and well-being, health and balance, design, and nature and lifestyle — and taught by four coaches who are experts in various fields. Officials say a more detailed program is on the way.
It's slated to run from June 12-15, with participants arriving the day before and departing the day after.
They'll stay at the Kuru Resort, a luxury resort in the Finnish Lakeland region that organizers describe as "surrounded by fragrant pine forests and breath-taking views."
Each participant will get their own villa with panoramic windows, as well as a private sauna and spa.
Because the program emphasizes good sleep and a digital detox, organizers say, the villas have no TVs (though in-room WiFi will be available) and even the bedding has been approved by sleep specialists.
"Every minute detail [at] the resort is designed to help you wind down and relax — fragrances, sounds and materials included," they add.
Participants' travel and accommodation expenses will be covered. But they have to hold up their end of the deal: They'll be filmed throughout their visit, with that material to be used in Visit Finland's communications and advertising.
How to apply
Officials say anyone over the age of 18 can apply for the masterclass, either individually or with a friend, relative or partner.
They're looking for people who speak English, aren't representing brands or companies and are comfortable being filmed.
"We are looking for outgoing people who are interested in comprehensive wellbeing and Finnish nature," they say. "You don't have to be a self-help enthusiast or have survival skills in Finnish nature. All we want is an open mind."
To apply, people must fill out an online form and complete a social media challenge on either Instagram or TikTok.
The challenge: Create content, preferably a video, showing "what things make you believe you may be secretly a Finn," and explaining why you want to take the masterclass.
"Are you the type of person who would much rather go to a forest than to a party? One who feels absolute desperation when running out of coffee? Prefers washing up in a lake rather than in the shower? That's just your inner Finn," Visit Finland said in an Instagram post announcing the challenge.
Applications will close on April 2, and winners will be publicly announced — on social media, of course — a month later.
veryGood! (9)
Related
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- The Secret to Cillian Murphy's Chiseled Cheekbones Proves He's a Total Ken
- Heading to the Eras tour? Don't bring these items to the concert
- Pakistan's former Prime Minister Imran Khan arrested after jail sentence for corruption conviction
- Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
- Ex-Raiders cornerback Arnette says he wants to play in the NFL again after plea in Vegas gun case
- New York City doctor charged with sexually assaulting unconscious patients and filming it
- Mom accused in child's death from 3rd floor window was subject of prior reports, state says
- A White House order claims to end 'censorship.' What does that mean?
- $1.55 billion Mega Millions prize balloons as 31 drawings pass without a winner
Ranking
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- NYC plans to house migrants on an island in the East River
- Wayne Brady of 'Let's Make a Deal' comes out as pansexual: 'I have to love myself'
- William Friedkin, Oscar-winning director of ‘The Exorcist’ and The French Connection,’ dead at 87
- Pregnant Kylie Kelce Shares Hilarious Question Her Daughter Asked Jason Kelce Amid Rising Fame
- Teen said 'homophobic slurs' before O'Shae Sibley killing: Criminal complaint
- Book excerpt: My Name Is Iris by Brando Skyhorse
- Yellow trucking company that got $700 million pandemic bailout files for bankruptcy
Recommendation
'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
Lecturers in the UK refuse to mark exams in labor dispute, leaving thousands unable to graduate
Pink is dazzling, undaunted and often upside down on her enthralling Summer Carnival tour
Authorities assess damage after flooding from glacial dam outburst in Alaska’s capital
FACT FOCUS: Inspector general’s Jan. 6 report misrepresented as proof of FBI setup
Apple 24-Hour Flash Deal: Save $429 on a MacBook Air Laptop Bundle
USA TODAY Sports AFCA Coaches Poll: Georgia No. 1, Michigan has highest preseason ranking
Judge tosses Trump’s defamation suit against writer who won sexual abuse lawsuit against him